What Is SEO And How To Do It
71How is SEO done and what is it
SEO is the abbreviation for search engine optimisation. It really means that your page or website is set up for the search engine spiders and bots to find your page. The term crawl is used for how they search the page or website. There are some technical areas that you should be aware of with SEO but you don't need to be technical to learn them.
One of the good things about blogs and social networks is that you can get your page listed easily without having to use all of the SEO techniques or learn anything technical at all. This is perhaps the main reason why blogging is so popular as anyone can do it with just a little understanding of keyword use. However, if you want to have a serious online presence then a website is essential and learning SEO is a must.
Starting at the beginning, the first element in SEO is keyword use. For a website, the use needs to be relevant to the content of the site or any offer that is being made. To tie this together the offer or content must be something people are looking for and where you stand a chance of getting your site listed. The internet phrase is niche market! Everything has a niche on the internet so you will want to do some research before you even start putting your site together.
Once you have got to grips with keywords and niche markets, the next step to having an SEO friendly site is to get your website content together using the keyword phrase you have decided on. You can write your own content or contract this out. There are many places that you can get a good copywriter to write content for you such as Elance and various others for a reasonable price.
So let's say you now have your website page and that you are happy with the content. Things start to get a little more technical but learning SEO isn't hard so don't worry about having to learn much html code or anything like that.
Use a webpage editor like Frontpage or Dreamweaver or one of the free ones it doesn't really matter as long as you can upload your pages to your site. If you want to build a future using the internet then learning these SEO techniques from the beginning will give you an understanding of how websites are found and what you would need to achieve.
For the technical part of today's SEO technique, you will need to place some html code into the source code of the website pages that you want found. An example of the bare minimum is shown below and should be placed under the <head> and before the <body codes:
<META NAME="ROBOTS" CONTENT="INDEX, FOLLOW, ARCHIVE">
<meta http-equiv="content-style-type" content="text/css">
<meta http-equiv="content-type" content="text/html">
<meta name="rating" content="general">
<meta name="distribution" content="global">
<meta name="keywords" content="the keywords that you are going to use for your website">
<meta name="description" content="the description that you have for your webpage">
The parts shown in bold are the parts you will need to fill in. This SEO technique is known as meta data and each one gives information to the spiders and bots that are all over the internet. Some advanced webpage editors will provide templates where you can copy the codes or just add the keyword and description meta data. You are basically raising your hand on the internet by using the code to invite the spiders and bots to crawl your site. It tells them what keywords you have used and how your site is set up. There are variations on this basic code with additional meta tags that can be used for more complex websites with multiple pages. Something you should note is that if you are going to have multiple website pages you will need to have a site map and your pages properly indexed on your site. To ensure that you are fully SEO friendly, using a navigation toolbar to link to your other pages is strongly advised. You can visit us at any of our websites including livinglife4u to learn about online business and marketing, our other hubs to Learn More about How To Master keywords, or contact us to find out more about SEO.
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